EveryAGE Counts Logo 500pxAt Southern Melbourne Primary Care Partnership we are proud to be a member of the EveryAGE Counts campaign and support a community without ageism, where:

  • everyone is respected equally
  • we don’t assume what people can or can’t do based on their age.

Ageism is stereotyping, discrimination and mistreatment based solely on a person’s age. When it is aimed at older people, ageism comes from negative attitudes and beliefs about what it means to be older. 

Sadly, a recent global report on ageism found that 1 in 2 people worldwide are ageist towards older people. This stems from negative attitudes and beliefs about what it means to be older – like when an employer assumes an older staff member will have no aptitude for technology or when a family overrides an older person’s decisions about finances.

Ageism affects people’s self-confidence, quality of life, job prospects and health. At its extreme, ageism contributes to elder abuse.

Join us and our partners in the Southern Melbourne Elder Abuse Prevention Network, by taking a stand to address ageism wherever we find it in our community.
Watch this short EveryAGE Counts campaign video narrated by Bryan Brown to learn more about ageism. There is also a great Ted Talk Let’s end ageism by Ashton Applewhite.

Get involved and learn more

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